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MEDIA PREDICT, INKLING AND PATENTS: Congrats to Brent Stinski and the Inkling guys on launching Media Predict and Project Publish. New York Times Article here, which doesn't mention the Inkling team.
Based on the article and my browsing the site, my initial reactions are:
- Notice the words "Patent Pending" at the bottom. What could they possibly be patenting? One hopes they are not trying to create a bogus "business method" patent on the concept of prediction markets for publishing. Assuming they're using Inkling's standard technology, I don't see much to patent here (granted, I haven't logged in yet because they're undergoing server maintenance).
- Justin's NYT quote about the beauty contest seems to be on-point.
- Nonetheless, nice to see another high-profile company take interest in markets for organizational decision making.
I presume Media Predict is the high volume application that required an extra Inkling engineer. Anyone know who the hire was? I can't seem to find the post anymore, so maybe the need went away.
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Disclaimer: Opinions expressed on this site are the author's and not necessarily his employer's.
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